Meals-to-go from local restaurants now at select SpartanNash stores
Many West Michigan employers are finding unique and innovative ways to help other businesses and individuals impacted by the pandemic. Over the next few weeks we’ll share examples of businesses meeting—and helping others to meet—challenges imposed by COVID-19.
SpartanNash launched a pilot partnership with eight local restaurants to make some of their menu items available at select grocery stores. All proceeds will go to the participating restaurants.
“This is a win-win partnership for West Michiganders and local restaurants hit hard by the COVID-19 pandemic,” said EVP and Chief Merchandising and Marketing Officer, Lori Raya. “Restaurants are bringing team members back to work, while families can enjoy some of their restaurant favorites, discover new ones, and help their local struggling restaurants.”
Participating Local Restaurants
The participating restaurants include Anna’s House, Big O’s, Cedar Springs Brewery, City Built Brewery, Donkey Taqueria, Friesian Gastro Pub, Osteria Rossa and West Side Social. Select menu items will be available at various D&W Fresh Market, Family Fare, Forest Hills Foods and Ada Fresh Market locations across West Michigan. You can find a list of menu items and locations at https://www.spartannash.com/restaurant-meals-to-go/.
After SpartanNash identified local restaurants that could transition to preparing heat and serve meals, they worked with internal departments on marketing, legal and logistical details. They then collaborated with West Michigan Tag and Label. The printing company worked directly with the restaurants to create branded labeling for retail sale at no cost in support of the participating restaurants.
“Being in the food business – whether a grocery retailer, wholesaler, supplier or restaurant – we all have something in common: helping create an exceptional experience for the guests we serve,“ said Raya. “Now, more than ever, we want to provide not only the financial support to our restaurants, but the emotional connectivity to some of West Michigan’s ‘must have’ menu options.”
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