Posted by westmiworks on under Jobs, Workshops

Social Media Careers

For several years we have been hearing “what you put on the internet lasts forever!” That is true now more than ever—especially when it comes to getting hired.  

A 2017 CareerBuilder study indicates that 70% of employers “use social media to screen candidates before hiring.” The same study showed that over half of employers have not hired a candidate because of the content on their social media profile(s).  

Social Media No-No’s 

If you are not sure if you should post something, chances are you shouldn’t. According to CareerBuilder, hiring managers site the following social media content as common reasons why candidates did not get an interview: 

  • Posting provocative or inappropriate content. 
  • Posting information about drinking and/or drug use. 
  • Making discriminatory comments related to race, gender and/or religion. 
  • Speaking poorly of a previous employer or coworker. 
  • Lying about qualifications. 

Use Social Media to Your Advantage 

While a mismanaged social media profile can sabotage your job search, having no online presence can also hurt your chances of getting an interview. Google searches have become a normal screening process for hiring managers. Use social media to improve your chances of getting an interview!  

Here are some tips to help you create a positive online image: 

  • Post information that supports your qualifications, like if you collaborated on big project or completed training.
  • Be professional. Speak positively and avoid political content.
  • Highlight your communication skills. Remember to check your spelling and grammar before posting.
  • Showcase your creativity. Have you come up with unique solutions to address a common household problem? Post it. Are you a budding photographer? Share your work. 

Keeping your social media profile(s) positive and professional is one piece of the hiring puzzle. Before an employer will screen your online presence, you will need a strong resume and cover letter to become a potential candidate. West Michigan Works! can help you polish your resume and write a cover letter that stands out from the crowd. Check out our online workshops and other at-home resources or contact us for more information.